The Look Now Provides A Completely new kind of fashion experience

The Look Now Fashion Magazine

Flowing images create an alluring artistic environment. Mini-movies replace the traditional fashion shoot with a compelling narrative and original music.

Video interviews with the movers and shakers of the industry - plus the next crop of rising stars - are combined with the behind-the-scenes studio visits.

And at the core of the site is a rigorous synthesis of the season's best runaway looks, created by fashion authority, Harriet Mays Powell.

The Look Now provides a completely new kind of fashion experience. Flowing images create an alluring artistic environment. Mini-movies replace the traditional fashion shoot with a compelling narrative and original music.
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